Experienced in the past all the twists and turns and joy of hardware companies in our country, the "tiger" years how will continue playing so well through a variety of difficulty? This becomes the multitudinous hardware enterprise boss want to know the problem. Perhaps, only learn from the past, can grasp the future. Here I will give you a detailed interpretation of 2015 hardware industry. Latest research report 2017 hardware industry in the most concern is also the most representative of hand tools, pneumatic tools, such as sanitary hardware products as the context, from the most sell like hot cakes this year what what brand product, hardware dealers pay most attention to information, customer purchasing behavior perspective, parsing the market characteristics of the hardware industry in 2015. In the market, full of name brands for consumer brand is the deepest impression is what? Mention a product, the consumer first thought is which brand? - brand refer to rate focus reflects the degree of brand for the representation of the product, to intuitive understanding of the brand by consumers cognitive depth. Mention brand distribution tends to reflect the brand competition situation in the field of a specific product. Results show that, in the field of different brand, brand consumers mention first concentration of certain differences. In these areas in the leading position of brand and brand after 2-4 has a certain gap, but the gap is not as highly advantage brands and subsequent gap is so big, and there are a number of brands to share similar to participate in market segmentation, leading brands have certain advantages, but it is not unattainable. Open the Chinese market for nearly 30 years, into the multinational companies in China is becoming more and more realized, the localization of brand marketing in China is very necessary, and at the same time is also a problem. For direct selling enterprises, brand marketing strategy of domestic also consolidate the winning strategy of brand status. For all hardware products brand, the Chinese market is undoubtedly a tempting cake, who can firmly hold the throne of the first brand, who will be able to stay in the huge market share.